Microsoft yesterday announced as part of their Microsoft Dynamics 365 offerings, a new tool for businesses to create their own version of Amazon!
Dubbed Microsoft Dynamics 365 Commerce, is a new technology that will have businesses, specially in the Retail industry to create a detailed product catalog – an E Commerce site, similar to Amazon or Jumia in Kenya, where customers can scroll through the products, purchase it online, and leave ratings for the experience.
This is a very interesting space that Microsoft is working on. As its some of the biggest retail clients, such as Walmart and Kroger who are retail giants and are pushing hard to be present online with their respective E-Commerce sites to compete against E-Comm giant, Amazon.
Microsoft with its Dynamics 365 range offers ERP, CRM with deep integrations with its other products such as Office applications has certain edge. Dynamics 365 Commerce customers can gather data, push it to CRM (Customer Relationship Management) and analyze and re-target customers, take it to ERP (Enterprise Resource Planning) for their P&Ls and Sales and Inventory management.