ECommerce News Yammy

Introducing Yammy – Premium Online Store

I am super pumped to announce Kenya’s Premium Online Store, Yammy by Imsoft (

Yes, along running my blog I also happen to do other stuff on the side, including my permanent job, which is not so much on the side.

This also happens to be my first blog where I promote my own E-Commerce platform instead of talking about other technology companies.

Okay, getting to the point.



More than 18 months ago, my wife kept pushing me to explore opportunities around online shopping specially in Fashion and more precisely fashion for ladies wear. She has pretty good sense in Fashion and loves to dress really well in parties, weddings and other events.

What to expect

She saw a need for well designed, stylish, and premium looking but affordable Indian/Pakistani dresses for casual wear and as well for formal parties and weddings. That is a niche market but an opportunity that I also thought about it, more seriously this time.

To make it clear though, will focus on broad categories and not only on Fashion.

Cutting long story short, this is where the idea for an online shopping site was born…

You maybe wondering we already got some known online e-commerce websites like Jumia and new to the party, Masoko by Safaricom and both are giants in their respective games, latter not so much with respect to e-commerce.

So how is Yammy different and how will it co-exist with big guys like Jumia and Masoko? Well, the answer is pretty simple. Yammy is not competing with any e-commerce platform instead it is going to focus on only three fundamentals:

  • Customers First – While many say it.. we actually mean it. We will not only try to make customers happy but delight them with surprise gifts and offers for our services and products. Our strategies and plans will put Customers in the center and go from there. We’ll constantly try to learn from the feedback by customers, evolve rapidly and bring in new categories and add value for customers.
  • Products with all the difference – Not only are we going to bring products to your door step which are most essential in your daily lives (eventually) but also bring in categories/items that are unique to this market. We will always try to stand out on this.
  • Get it to you ASAP – One of our top most priority will be to get the product to your door step as soon as we can. I understand after placing an order online and waiting it for few days how frustrating it can get. I have been there! However, we want to deliver the goods to you as fast as we can.

Focused Categories

Earlier in the post I mostly talked about how my wife pursued me to get into ladies fashion wear. Yammy, however will go beyond Fashion for ladies and will have other categories. Initially we will be focusing on:

  • Computers & Accessories
  • Phones & Accessories
  • Video Games – Consoles & games
  • Fashion – Men & Women
  • Books

And eventually grow from there with time.

We will bring in fashion brands like Georgio Armani, Zara, Khaadi, Sana Safinaz among others.

With Global Shipping, we can bring premium products such as Microsoft Surface Studio, Surface Book, Apple’s iPhone X, HomePod and many other.


I would love to get your feedback and what you think? Ideas you want to share or suggestions you would like to give. Our ears are all yours.

That being said, I am pleased to share that will be launching on 27th of September 2018.

Please do visit the website and get crazy offers and special discounts all week long.

Also be checking regularly at for more information on, deals and special discounts.

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